It takes a certain mind-set and bravado for anyone to start their own business and succeed, but it’s even more difficult for a female entrepreneur. Let’s face it, ladies! We’ve always had to be twice-as-smart and twice-as-confident as any male counterpart in the corporate world. After all, if we can bear and raise the future generation, how can running a successful business scare us?
When the first generation of women entered the workforce in earnest in the
1970s, they succeeded in the only way they could – by imitating men.
Authoritarian leadership and tight control was the hallmark of that day’s
businessman, and women were not exactly welcomed into the ranks of management.
Well ladies, that was yesterday, and today is today!
Forget what your mama or your boss told you, because following the rules can be
bad for your career. Today’s CEO/entrepreneur can no longer tap his/her
company’s full potential using a “command-and-control” style. The 21st century
business woman needs to be able to build a vision based on the awareness of
economic transformation, then help her partners and staff fulfill that vision.
She must draw on a wide range of skills to get to the top and stay there.
Following are 7 Key Characteristics that are essential:
- Sell the Vision: A leader with a fresh, independent plan for her
company’s growth and future has a distinct advantage in luring and keeping
great talent and investors. Vision is not some lofty ideal, but an
obtainable concept that is easy to understand and will make the company grow
to another level.
- Reinvent the Rules: While women have traditionally been socialized to
please others, the 21st century leader knows that good girls rarely post
great returns. The strong managers/owners today not only anticipate change,
they create entirely new organizations that respond to shifts and search for
- Achieve With A Laser Focus: Go where others fear to tread! Being
aggressive and ambitious has long been considered male traits, but they are
key qualities for new leaders. Today’s business woman has the ability to
home in on opportunities that others may simply not see, and then excel in
that uncharted territory.
- Use High-Touch in a High-Tech Era: When a number of leaders are
conducting business by e-mail, voice mail, passwords, and PINs, the female
entrepreneur succeeds because she guides with a strong, personal, bed-side
manner. Today’s business woman is just as technologically savvy as her
peers, but her skill with staff and customers is “high-touch” which gives
her a critical edge and separation from the “pack”.
- Challenge or Opportunity? – Women are great at turning a challenge into
an opportunity instead of using the “slash-and-burn” approach. They are able
to make bold strokes, but they also win the cooperation of others in the
organization in making any transformation a success.
- A Customer Preference Obsession: In this information age which makes it
easier to shop around for the best “whatever”, businesses must work harder
to give people what they want before their competitors do. There is no
substitute for spending time with clients to become expert at their
businesses and learn their demands. Female leaders are almost intuitively
adept in doing just that, and without the client even suspecting.
- Courage Under Fire: Show me any career woman or female entrepreneur
today that isn’t able to “stand-the-heat” in any tough-call situation. Their
decision-making skills are rooted in a high level of confidence, because
they’ve had to weather and surpass any and all “corporate” storms they’ve
encountered over time.
It takes a certain mind-set and bravado for anyone to start their own
business and succeed, but it’s even more difficult for a female entrepreneur.
Let’s face it, ladies! We’ve always had to be twice-as-smart and
twice-as-confident as any male counterpart in the corporate world. After all, if
we can bear and raise the future generation, how can running a successful
business scare us?