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News & Article Archives > Grab Bag Articles > 5 Website visitor frustrations to keep in mind!

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5 Website visitor frustrations to keep in mind!
Posted by on 14 April, 2011

When designing a website, please keep in mind these reasons on why visitors will move away from your site or decide not to do business with you:

1. They can’t find easily what they are looking for. This could be due to the navigation being all over the place, certain terms they are looking for like “Contact” or “Calendar” but you’ve named them different to be cool.
2. They can’t find a phone number to contact you. A phone number (or email) should be on each page, clearly visible; preferably at the top somewhere.
3. They don’t know what you have to offer. Often when big words are used or long complicated sentences, people loose interest fast and easy. Be sure to have a clear message right from the get-go, so your visitor can see in one overview what you have to offer and is being drawn in to learn more and contact you.
4. The page takes too long to load. This often happens when pages are created in Flash, or a page with images that are huge files.
5. Dis-organization. When pictures are scattered over the page, with several font sizes and font types, it can look very messy. Your visitor may get overwhelmed and move on because of it.

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